brand system

built to look
alive.

logo treatment, core colours and the visual principles used throughout - lime on ink, heavy display, one friendly mascot.

wen

electric lime#c8ff00

ink#030604

moss#0b1510

bone#f7faf5

lime is an action and emphasis colour, not a full-page fill. let the ink do the heavy lifting.

bold display type and the mascot carry the energy - the rest stays calm and legible.

clash display for the shout, aeonik for everything else. that’s the whole type system.

the cast

meet the mascot.

one character, every mood - the face of wen across the app, from a green candle to a red one.